Glasgow Healthy Weights Communities Programme

Active Communities were one of the partners in the Priesthill/Househillwood Healthy Weight Communities (HWC) programme. We were asked to provide physical activity sessions, events and training Glasgow Healthy Weights Eventopportunities for volunteers.

The Priesthill/Househillwood area experiences significant levels of social and economic exclusion, with substantial health inequalities. This was a very challenging piece of work but we were able to use our ability and expertise in working in this type of environment.

We worked collaboratively with partners which enabled service providers to address some of these social determinants in a number of ways.Delivery of programmes consisting of a series of taster sessions enabled parents to try out elements of programmes. This was valuable in that it provided them a safe and friendly environment to talk about the issues that were most important to them.

Feedback from an independent consultant said:

Many of the later achievements of the programme were due to the wider programme team being able and willing to go an extra mile to deliver change in the community. The involvement of Active Communities, who had knowledge of the area and extensive expertise in their specialism, was very important to the success of the programme. Combining fun activities with health messages was very successful. There was innovative use of family events to raise the programme’s profile and attract membership – this included Family Fun days, a Family Fun Run in August the Rudolph Run in December.

The flexible approach displayed and the understanding of the problems involved in working in poorer communities was instrumental. This allowed the HWC co-ordinator to support the chosen exercise providers (Active Communities Scotland) who, because of their experience of these situations were willing to try a range of approaches to bring fitness opportunities to the area.

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